Built by Operators. Designed for What Comes Next.
We've spent over twenty years owning and operating venues and hospitality companies. Across economic cycles, technology shifts, and social media evolvement, one truth has held: humans need places to gather.
Venues and event businesses are the physical infrastructure for that need — but behind the scenes, they run on fragmented, brittle systems disconnected from reality.
Minaka was built, not as "another SaaS," but as the operations center for events hosted at venues within portfolios.
Our work has always lived at the intersection of people, places, and execution. Minaka is a direct extension of that.
It reflects how we think about durability, systems, and scale — not just for today's event, but for the opportunities that follow.
An Industry Running on Fragmentation
The market is large ($66B), fragmented, and operationally complex. Most software solves a task or promise more leads. Few understand the full stack of actual operations.
The Events Industry runs on a patchwork of disconnected tools or an expensive, brittle custom solution.
Neither scales. Neither reflects reality.
Sales live in one system.
Contracts in another.
Payments, staffing, planning, and reporting elsewhere.
U.S. Wedding & Event Venue Market
(U.S.)
Cost
Cost
(2025)
Wedding industry includes: venues, catering, photography/video, florals, music/entertainment, planning services, attire, and related goods/services
Sources: Wedding.Report 2025 Market Stats ($66B TAM), U.S. Event Venue Database, ZipDo Wedding Cost Breakdown (2023)
A true system of record for events does not exist. Until now.
No platform that:
- • captures the full lifecycle of an event
- • reflects what actually happens on event day
- • manages staff scheduling and payroll preparation
- • connects operations, financials, and performance in one place
- • tracks clients from inquiry to event followup
The industry keeps adding tools — but never fixes the foundation.
This leads to complicated, disconnected, complex and after-the-fact reporting and decision making.
Fragmentation vs System of Record
Current State: Fragmented
HubSpot
DocuSign
Stripe
7shifts
Sheets
QuickBooks
Manual reconciliation required
minakaOne source of truth
Minaka is the answer
Venues sit at the beginning of the customer journey, and the data venues generate is finally able to be fully captured, connected, and understood.
Not a task manager. Not a point solution. A foundation.
A system of record built for the reality of how events actually operate — from lead to event day and beyond.
Designed to capture truth at the source
Not surface-level engagement.
Not self-reported data.
But source-of-record insight — from the first inquiry to the grand exit.
That data compounds.
It informs better decisions.
It creates entirely new opportunities over time.
We believe the future belongs to platforms that sit closest to the truth.
Minaka is the wedge
It was designed for:
- • event-level management, staffing & logistics
- • venues that want better operational infrastructure
- • portfolio companies that need unified reporting
- • event planners, caterers, rental companies and more
Minaka starts with events, but it's built to understand the entire Events industry.
A deeper dive on Minaka
Click on the items below to dive further into the details of the Minaka platform.
Phase I: Institutional Foundation
Objective: Make Minaka institutional and credit-ready.
This phase removes founder dependency from Minaka, formalizes leadership and decision-making, and establishes Minaka as the system of record across real-world operations.
By the end of Phase I, Minaka has institutional leadership — a durable company with clear governance, clean data, and repeatable onboarding.
Phase I Estimated Timeline
Leadership hire + Formation
Platform stability + Onboarding
Distribution pilots
Capital raise + Phase II kickoff
Focus and Goals
Phase II: Credit Pilot
Objective: Prove that Minaka can underwrite better than traditional lenders.
This phase converts operational data into credit intelligence, runs a pilot credit program, and demonstrates superior underwriting performance.
By the end of Phase II, Minaka has validated that its data advantage translates into lower defaults and higher approval rates than traditional event lending.
Phase II Estimated Timeline
Data infrastructure + Scoring model
Credit pilot launch + Phase III kickoff
Performance tracking + Refinement
Monetization + Phase IV kickoff
Credit Pilot Target Metrics
Underwriting Performance Targets
Focus and Goals
Phase III: Scale SaaS, Diversify Revenue
Objective: Scale the SaaS business and diversify revenue streams.
This phase accelerates customer acquisition, expands payment processing adoption, and establishes Minaka as the institutional-grade platform for multi-venue operators.
By the end of Phase III, Minaka has 250-400 paying venues, diversified revenue (SaaS + payments + credit), and is positioned for institutional recapitalization.
Phase III Estimated Timeline
Platform scale + Distribution
Revenue diversification
Institutional reporting
Recapitalization prep
Revenue Mix Over Time
Revenue Growth
by Stream
Methodology
using Year 3 Assumptions
Annual SaaS Revenue Model
+ 60 portfolio × $500/mo = $2.28M
Annual Platform Fee Revenue Model
50% reflects credit card usage; remaining clients pay via ACH, cash, or check
Annual Wedding Credit Revenue Model
Focus and Goals
Phase IV: Marketplace + Event Financing
Objective: Capture the full event economy — not just venue operations, but the entire $60k GMV per event.
This phase launches a marketplace for event services (caterers, entertainment, event planners, rental companies & more) and expands financing to cover whole-event spend.
Marketplace + Financing Flywheel
By the end of Phase IV, Minaka has become the financial infrastructure for events — capturing SaaS, payments, marketplace commissions, and lending across the entire lifecycle.
Phase IV Estimated Timeline
Marketplace launch
Financing expansion
GMV scaling
Financing entity formation
Focus and Goals
What and Why We're Raising
We are raising $3M to establish institutional foundation and prepare for credit pilot and future phases.
This capital establishes Minaka as an institutional company — hiring leadership, hardening the product, proving distribution, and positioning for credit.
This allows Minaka to scale and launch Phase II where we can launch a credit pilot to provide credit for clients looking to book venues on the Minaka platform.
Use of Funds
Capital allocation ($3M total):
Leadership & Structure
40%CEO hire, governance formation, board setup
Product & Data
30%Platform stability, data quality, onboarding automation
Distribution
20%Pilot campaigns, customer acquisition playbook
Operations
10%Legal, compliance, infrastructure
Strategic Liquidation Events
Minaka is designed for multiple paths to liquidity:
Strategic Acquisition
Event tech consolidators, payment processors, or hospitality software platforms acquire Minaka for SaaS customer base, data, and credit infrastructure.
Credit Entity Spin-Out
Minaka's credit business becomes a standalone financing entity, acquired by or partnered with institutional lenders or specialty finance firms.
Public Markets
If Minaka scales to $50M+ ARR with diversified revenue, it becomes a candidate for public markets as a vertical SaaS + fintech platform.
Timing Considerations
Liquidity is realistic 5-7 years from Phase I close, with partial liquidity opportunities (secondary sales, dividends) possible at earlier milestones.
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